As Saudi Arabia accelerates its vision for global tourism, TOURISE (stylized as TOURISE) has emerged as one of the most influential platforms shaping the future of travel. Led by the Ministry of Tourism, TOURISE is not just an annual summit—it is a year-round ecosystem for innovation, investment, and industry transformation.
The inaugural summit, held in Riyadh in November 2025, united global leaders, innovators, investors, and tourism pioneers to redefine what sustainable, experiential, and future-focused travel will look like.
Amid this groundbreaking event, Yaadgaar had the privilege of serving as the official content creation and media photography partner for one of TOURISE’s most iconic unveilings:
Dream of the Desert — the first ultra-luxury “Made in Italy” train designed for Saudi Arabia, a historic project by Arsenale Group, Roma.
A Vision in Motion: Dream of the Desert
At TOURISE, Arsenale Group announced the opening of pre-reservations for Dream of the Desert, a project set to redefine luxury travel in the Kingdom.
Key Highlights from the Announcement:
Nightly rates starting at SAR 30,000 per cabin, inclusive of all meals and curated experiences
Pre-reservation fee: SAR 3,000, fully redeemable or refundable
Early access allows guests priority booking and an invitation to the exclusive inaugural celebration
Expected launch: End of 2026
The train will offer a blend of Italian craftsmanship, Saudi heritage, sustainability, and immersive luxury
During TOURISE, Arsenale also signed two major MoUs with:
Tourism Development Fund (TDF)
Saudi Tourism Authority (STA)
These partnerships will accelerate the financing, global promotion, and distribution of Dream of the Desert—positioning it as a symbol of Saudi Arabia’s rising luxury tourism landscape.
aadgaar x Arsenale Group: Crafting the Visual Story
Yaadgaar was exclusively hired by Desert of the Dream Train, a project under Arsenale Spa. Roma, to produce high-end, luxury-focused imagery that reflects the vision and elegance of this once-in-a-lifetime travel experience.
Our mission was clear:
Capture the soul of luxury travel as it begins its journey in the Kingdom.
At TOURISE, our media and photography division delivered:
✔ Premium luxury photography for the Dream of the Desert showcase
Focused on:
Design previews
Concept presentations
VIP interactions
Brand unveilings
Architectural and interior mood shots
✔ Content creation for global promotional use
Web campaigns
Press materials
Social media launch assets
Executive highlights
On-ground ambiance documentation
✔ High-quality tourism-focused imagery
Designed to express:
Elegance
Exclusivity
Sustainability
Saudi cultural storytelling
The Italian craftsmanship behind the train
✔ Seamless collaboration with Arsenale Spa & event teams
Our photographers aligned closely with:
Arsenale project leads
Media communication teams
TOURISE exhibition coordinators
VIP protocol managers
This ensured every moment was captured with precision, brand consistency, and storytelling depth.
The Event That Shaped the Future: TOURISE 2025
TOURISE lived up to its identity as a global movement rather than a single event. With discussions on sustainability, future mobility, regenerative tourism, investment pipelines, and ecosystem development, it served as a powerful backdrop for the unveiling of next-generation travel experiences like Dream of the Desert.
Yaadgaar was deeply embedded in this ecosystem—covering:
Live showcases
Key announcements
Luxury tourism booths
Innovations in hospitality and travel tech
Meetings between global tourism leaders
Exclusive media sessions
Each photograph and visual asset we created contributes to the narrative Saudi Arabia is building:
A future where innovation, luxury, culture, and sustainability unite.
Why Dream of the Desert Matters
Dream of the Desert is more than a luxury train.
It represents:
A new chapter in Saudi experiential tourism
A bridge between Italian craftsmanship and Saudi landscapes
A commitment to sustainable luxury
Curated journeys that blend nature, culture, and refined hospitality
With pre-reservations now open globally, the project is set to become an international symbol of high-end travel in the Middle East.
Yaadgaar’s Commitment to the Future of Tourism
As a growing media production powerhouse across the region, Yaadgaar is honored to contribute to projects that shape the future of travel, luxury, and cultural storytelling.
We remain committed to delivering:
World-class photography
High-impact visual storytelling
Premium content production
Reliable partnerships with global brands
TOURISE 2025 was a milestone—both for the tourism sector and for Yaadgaar’s expanding portfolio in international luxury travel.